Social networking sites like Facebook, Twitter, Multiply, Pinterest and others have gained so much popularity among the many Internet users today. When one has access to the Internet, probably the first website one will open is Facebook or Yahoo or Google. These Internet giants have greatly influenced the way we live and have also help so many businesses and companies with regards to e-commerce.
Knowing the wide reach of social media, many companies took advantage of it by placing advertisements in these sites. This is one total social media marketing strategy that has boosted sales and increased profits. With just simple text coupled with a small image or company logo linking to the company’s website, Internet users can click on the ads and they are redirected to the company. It is also perhaps one of the cheapest ways to market and promote brands, products and services.
Tapping the power and reach of the Internet will take businesses and companies to greater heights. With the influence of the World Wide Web, marketing and promotions has never been this easy. It may be the non-traditional way of promoting products and advertising, but when it becomes viral and prominent, sales and profits will definitely skyrocket.